COLLECTIONS
RED-KILO BARBELL & FITNESS
OLD - HOME PAGE
NEW - HOME PAGE
The overall website has undergone a complete redesign, and shown here is a direct visual comparison between the previous and newly updated homepage layout. The new design delivers a far more sleek, modern, and streamlined appearance while still maintaining the bold, edgy, fitness-driven identity that defines Red-kilo.
Key sections such as Equipment, Events, and Training are now more accessible than ever, available not only through the navigation bar but also prominently featured on the homepage itself for a smoother and more user-friendly browsing experience.
In addition, all imagery used throughout Rekilo has been updated. Rather than relying on generic web-sourced content, every photograph featured on the site is now original photography captured personally, but also using members of the gym itself, creating a more authentic and brand-focused presentation.
The brand motto, “Focus. Train. Succeed.”, is now showcased directly within the homepage hero image, immediately establishing the mindset, energy, and identity behind the Rekilo brand from the moment visitors arrive.
Another subtle yet significant improvement made throughout the redesign was the site’s color palette and overall interface visibility. Previously, the dropdown menu indicators matched the exact color of the dropdown text, causing important navigation elements to blend together and appear almost invisible to users.
This issue has since been corrected through the implementation of a refined two-color system, creating clear visual contrast between text and interactive menu elements. The update not only improves readability and accessibility, but also enhances the overall user experience by making navigation more intuitive and visually polished.
Advertisments
Displayed here are several promotional advertisements created to help attract potential new clients to the gym and strengthen overall brand visibility. Each advertisement was designed to reflect the gym’s identity through bold visuals, high-energy presentation, and fitness-focused messaging aimed at capturing attention and increasing audience engagement.
These marketing materials were developed not only to promote memberships and services, but also to establish a strong and recognizable brand presence across both digital and social media platforms.